Welcome to a new era of personal shopping

Founded by industry expert Lupe Puerta, THE FLOORR is a revolutionary app designed to deliver a seamless, curated shopping experience. We recognize that personal relationships are crucial for success in the luxury industry, and we believe that personal shoppers and their trusted recommendations form its indispensable front line. Our mission is to empower the client-facing community by equipping them with the tools and technology necessary to elevate and expand their businesses, whilst offering their clients best-in-class service.

Our extensive roster of luxury brands and retailers includes Bottega Veneta, Miu Miu, Prada, Loewe, NET-A-PORTER, Mytheresa and many more, offering the very best in luxury fashion.

Our mobile and supporting desktop app, act as an extension of your styling business. We provide the tools for you to style, share and earn in the most seamless way.
Rail of clothes personal shopping suiteRail of clothes personal shopping suite
THE FLOORR app and Khaite handbagTHE FLOORR app and Khaite handbag

What makes us different?

  • Our pioneering technology delivers an unparalleled, 360-degree, 1-2-1 experience that caters perfectly to the unique needs and preferences of the personal shopping market.
  • Our community earn through pre-agreed commission on a global inventory of the world's most coveted brands.
  • Our in-built chat feature enables product sharing, effective communication and instant feedback to truly optimize client relationships.


How do I use THE FLOORR?

For Personal Shopping Entrepreneur's (PSE's)
THE FLOORR provides access to a global inventory from multiple retailers and designers, alongside content creation tools, a built-in chat function and exclusive commission rates — taking you from moodboard to sale, all in one place. By streamlining this traditionally fragmented workflow, it enables you to focus on boosting productivity, expanding your client base and of course, increasing your revenue. Click here to apply and power up your business today.

For Clients
THE FLOORR has been created to deliver desire, convenience and personalization, offering you the very best shopping experience with your personal shopper or stylist. Once you've received your stylist's invitation to download the app, you'll benefit from bespoke edits and fully styled looks, alongside our in-app chat allowing for faster feedback and smoother communication with your personal shopper. If your stylist is not already on the app, you can invite them to style you via THE FLOORR.

How do we select our style experts?

Our selection process ensures every expert on THE FLOORRalready has an operating personal shopping/styling luxury business or is working in a client-facing capacity, looking after clients and supporting their styling and/or shopping needs.

“A new fashion platform based on an original premise: taking the essence of the luxury store and distilling it into a unique digital experience. The Floorr invites you to be inspired. With its micro-search option, you can track clothes that you already have and see them combined in juicy outfits.”

"The irresistible allure of the authentic, personal recommendation; the insight that no algorithm can reach. That's what THE FLOORR is about"

"Personal shoppers are becoming brokers in fashion. The app enables them to have their own profiles and streamline their processes to work in a very agile way, allowing them to earn from anywhere in the world."

Jil Sander coat on railJil Sander coat on rail

Our Mission

Our mission is to empower the client-facing community by equipping them with the tools and technology they deserve.

THE FLOORR is a space where our community can leverage their extensive reach and explore their limitless potential.

Our Goal

Our goal is to streamline our community's workflow. We have built powerful technology and tools to help style experts efficiently manage and expand their businesses.

“We are empowering one of the biggest workforces in fashion, placing them at the forefront of our industry.”

Our Founder

Lupe Puerta, previously the Global Head of Personal Shopping and Global Director of VIP Client Relations at NET-A-PORTER and MR PORTER, brings her unmatched expertise and passion for the customer to THE FLOORR. With a visionary approach, Lupe set out to reimagine the luxury shopping experience—translating the personalized service of the shop floor into a digital platform. Now, style-seeking clients worldwide can access expert insights and tailored advice while shopping online.

“'THE FLOORR was born from my innate passion for the customer and the invaluable expertise of the luxury fashion sales community. These individuals are the unsung heros of the fashion industry and my aim is to place them front and centre, for the benefit of the customer.”
— Lupe Puerta